Video Marketing Simplified

 

 

 

 

 

 

 

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Prior to television, commercials used to be aired on the radio. Before radio,
businesses used to advertise their wares in a variety of different ways,
mostly through print media. Even before print media, metal signs depicting
the nature of the product were produced. For as long as there have been
people in business, they have sought different ways to advertise their
business. The purpose was to get more sales leads and generate more
revenue for the business. Things have not changed. Although advertising
has come a long way, the nature of the reason for advertising has not
changed since the days of the metal signs.
Radio commercials used to often feature jingles. The purposes of these
jingles were to make the listener remember the product. Remember that
people could not visualize the product back then, so they identified with the
jingle. Commercial jingles were so popular; they were also later used in
television advertising, although they seem to have lost their appeal.
Early radio advertisers were the sponsors of the radio program. They were
short and sweet and people were forced to listen because they didn’t want to
miss the next installment of their favorite radio show. Plus, back in those
days, there was no remote control.
When television came out in the late 1940s, advertisers quickly saw this as a
good media to sell their product. They began sponsoring certain television
shows. They often found ways to not only sponsor by their frequent
commercials, but also within the program itself. One example of this is the
old “I Love Lucy” television program, probably one of the most popular sitcoms of all times. It was sponsored by Phillip Morris. Lucille Ball and Desi Arnaz had stipulations in their contract that they had to often be seen smoking during the program. This is why Ricky was often seen coming out of his child’s bedroom with a cigarette hanging out of his mouth.

In return for their sponsorship, the program aired. People were treated to
all sorts of commercials in black and white that would seem very amateurish
to people today. Madison Avenue was always the place for the big “ad
men.” It soon became apparent that in addition to designing clever ads for
magazines and billboards, they had to film commercial ads. The needed
actors and cameras, lights and sets. Was it worth it?
There were those businesses who thought that television would never last.
They balked at the idea of spending a lot more money to advertise on
television. And they certainly didn’t want to pay to sponsor an entire
program. Most of those businesses have now gone out of business.
Television advertising is a multi-billion dollar business. Commercial jingles
from the past are still remembered fondly but advertisers have become
more creative and many big businesses have decided to put a lot more
money into their advertising. A good example of this is the Super Bowl. The
ads that are broadcast during this annual football event are the most
expensive ads in the business. Companies spend millions of dollars not only
creating the clever ad that they hope will “stand out among the others” but
also for the time they need to pay to have their commercial aired. Things
have changed since “I Love Lucy. “ No longer are the programs grateful to
the sponsors, now the sponsors are grateful to the programs. There are
many people who watch the Super Bowl every year just to see the new and
very clever ads. And the next day at work, the ads are more discussed than
the actual game.
People are visual. And advertising is effective. As more people began using
the internet, advertisers turned to this new media to promote their sales.
They used print ads and pop up ads most of the time. Then they began to
realize that what worked for television may also work for the internet.
According to UCLA studies, 82 percent of the people in the United States use
the internet. And many use it much more than they watch television.
Advertisers took the next logical step and began promoting video advertising
on the internet. At first, it began small. Print ads that could be clicked on.
Then they moved to cleverer banner ads with animation. Now they are
moving to video advertising.

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The Unstoppable Internet Entrepreneur

 

 

 

 

 

 

 

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You won’t be great at Internet marketing unless and until you condition your
mind for getting into business and then making the most of it.
Any trade is a very difficult topic to understand. But that could be something
someone wants to do. So, how do you do that effectively? Here are some great
tips on how you can become that attracting magnet as well.

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Unleash The Giant Within

 

 

 

 

 

 

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What’s it that makes some people richer and richer and others poorer and poorer?
Who has decreed that this divide should exist in our world? Is there any way in which
the line can be crossed, and the have-nots can make their place among the privileged
haves?
Can you make the jump from being the person who has to think about paying the next
electricity bill to being the person who thinks about owning the electricity grid for the
state?
Yes you can.
The answer lies in the mind.
The answer lies in unleashing the financial giant that resides within the mind of each
and every one of us.

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Traffic Tidal Wave

 

 

 

 

 

 

 

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If you are getting into Internet marketing, it is quite certain that you must be finding
different ways of attracting traffic to your business each time you do some research.
Remember that the strength is not in numbers here, it lies in the quality of your
approach toward traffic generation.
So what are the best ways to attract traffic to your website?
Grab a mug of coffee, sit back in your cozy computer chair and read on. We present here
the 20 best ways marketers use for traffic generation.
You are encouraged to print this eBook to use it better!

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Team Training

 

 

 

 

 

 

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The mere gathering of a group of people does not necessarily
constitute to the effective beginnings of a team training exercise that
is going to be productive and successful. Several different aspects
need to be taken into careful consideration before such an exercise
even begins. This book will show you how.

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Targeted Traffic Simplified

 

 

 

 

 

 

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Exponential resource management isn’t just a fancy name. It’s a really underestimated,
under used marketing method that works incredibly well. So much so, this section is one
of the main reasons we’re only letting 500 copies of this go. I don’t want my competition
to be able to manage their customers correctly if it means I’m going to get them instead.
What we’re looking at here are your five primary resources, the lifeblood of any online
business. That’s your affiliates, your list, your customers, long term customers, and joint
venture prospects, all of which we’ll refer to from this point onwards as your resources,
or your promotion power.
Each one of the big five have the power to make you sales, and thus big profits.
However, imagine being able to take those five and manage them in such a way that you
never have to carry out the expensive act of paying for new customers, a bigger, list,
more affiliates or JV contacts ever again, but still having countless thousands of them
flowing into your lap.
It sounds unthinkable, but with the right management of your resources, you’re going to
be seeing their usefulness double, multiply by three, four, sometimes even five. What
does this mean or your profits? Well, have you ever worked it out in your head how
much you’d make if you doubled a penny every day for a month or two? The principal
here is the same, but instead of money, you’re using your resources. The more you have,
the faster they build each other. The true power of real exponential growth is at every
marketer’s fingertips. They just have to know how to realize it’s there and understand
how to use it to their advantage… same, but instead of money, you’re using your
resources. The more you have, the faster they build each other. The true power of real
exponential growth is at every marketer’s fingertips. They just have to know how to
realize it’s there and understand how to use it to their advantage…

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What Is A Squeeze Page?

 

 

 

 

 

 

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Every Internet marketing guru in the world will tell you that your profit is in
your list of subscribers and, without a list, you will not have a business. That
statement is true and scary enough all by itself to drive you to find solutions,
especially if you do not know what a squeeze page is or what to do with it after
you get one.
Let’s start with what a squeeze page actually is. Any search for an explanation of
these critical marketing pages could easily confuse you since they are known by
four different names: “squeeze page,” “capture page,” “lead capture page” and
“opt-in page.” They are all the same thing.
Let’s make it simpler -
The squeeze page’s only job is to get your visitors to give you their name
and email address, which, through the double opt-in process (email
confirmation) and their wish to subscribe, lets you market to them in return
for a free gift.
Basically – a squeeze page is like a sales page but where the ‘buy now’ button
would be, there’s a form where the visitor can give you their name and email
address (sometimes other details) in return for the product advertised on the
page.
By giving you their details they’re also agreeing that you can contact them in
the future. This should of course be made clear on the squeeze page.
The whole point is to build a list of people you can email again and again
and sell to.
Why does everyone in internet marketing use squeeze pages (or at least
seem to)?
Because they work.
A lot of internet marketing ‘gurus’ – by this I mean the big players and
millionaires have build their business lists using squeeze pages, and to put it
bluntly, these guys don’t mess around!

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Social Marketing Simplified

 

 

 

 

 

 

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Social networking. We have all likely heard of it before, but not everyone knows
what it means? If you were asked to define what social networking was, would
you be able to give an accurate definition? Unfortunately, most individuals
cannot, even though it is likely that they participate in some form of social
networking, especially online.
Social networking is defined as the grouping of individuals together into to
specific groups, often like a small community or a neighborhood. Although
social networking is possible in person, especially in schools or in the workplace,
it is most popular online. This is because unlike most high schools, colleges, or
workplaces, the Internet is filled with millions, if not more, of individuals who are
looking to meet other Internet users and develop friendships.
When it comes to social networking online, websites are used. These websites
are known as social networking websites. Social networking websites are, in a
way, like an online community of Internet users. Depending on the social
networking website in question, many of these online community members share
a common bond, whether that bond be hobbies, religion, or politics. Once you
are granted access to a social networking website you can begin to socialize.

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Familiarizing Yourself with the PPV Target Audience

 

 

 

 

 

 

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Pay per view advertising is interesting, in part, because you’re presenting
offers to a unique audience type. The people who’ll be viewing your ads
have all agreed to download the PPV Company’s Adware. While you can’t
read too much into this fact, it does have an impact on the way one should
approach the practice.
What do you know about the audience for your ads? Obviously, you have
some idea about them based upon the search queries they’ll be making or
the URLs they’ll be visiting. You know something else, too. They agreed to
download the software that shows them your advertisements in exchange
for some inducement.
Think about what that means about this particular audience, compared to
other audiences you may approach with different advertising strategies.

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PLR Gangster

 

 

 

 

 

 

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Content makes the web go round.
….and if you’re an internet marketer that means you have to create the content, or pay
someone else to create it for you.
This is either (or often both) time consuming and expensive.
…and it’s also where PRIVATE LABEL RIGHTS (PLR) material comes in (although
it’s not the ideal solution – read on to find out why)
PLR products are digital products such as articles, ebooks and reports that are sold to
you in a way that you can easily change them.
These days they usually come with graphics, and sales pages provided….although
not always.
Depending on the ‘license’ that is issued with the PLR product, you can use the material
in various ways – sell them to other people as ‘end users’. Or sell them to other people
to sell on again (resell or master resell rights), or you can break them up and use the
content is different ways.
PLR is like having content ghostwritten for you….
…except it’s a lot less expensive because you have to share it with other
people, depending on how many licenses are sold.
Which is the main problem with how most people use PLR. To start from the top again,
I said
‘Content makes the web go round’
It doesn’t – UNIQUE content makes the world go round.
Here’s how a PLR Gangster would do it……

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